Post by MJcool on Feb 9, 2008 16:19:07 GMT -5
Naturally, when Pepsi launches a major promotional campaign which centers around a very distinct catchphrase: "Thrillicious!" and proceeds to puts out a ~$5,500,000 Super Bowl commercial based entirely on the Thriller theme, coupled with an elaborate Web site (Thrillicious.com), one would expect for the "Thrillicious" campaign to continue well beyond the Super Bowl event. In fact, according to reports that is exactly what Pepsi plans to do at the next biggest television event--the 2008 GRAMMY Awards.
The Super Bowl commercial starring Naomi Campbell has become an online viral sensation, and has received several hundred thousand more views on YouTube than any other Super Bowl commercial. If those views translate into votes, there is a good chance that this commercial will be featured on the YouTube home page on February 12th, the same day that Thriller 25 is released. Widespread polls, surveys, and ad meters have also consistently placed the SoBe Life Water commercial as one of the top ads of the Super Bowl.
EURweb advises its readers: "Look for a continuation of the Thrillicious momentum and more links between SoBe Life Water and "Thriller" during Sunday's telecast of the 50th Annual Grammy Awards at 9 p.m. on CBS."
As reported previously, the 2008 GRAMMY Awards will be featuring an "All-Star Thriller Tribute" so what better time could there possibly be to further promote the Thrillicious campaign than right in the middle of this event?
Further promotional strategies remain unclear and unannounced. Will additional "Thriller-themed" commercials be produced, perhaps with different celebrities dancing with the lizards? Will billboards and posters be produced to promote the "Thrillicious" Life Water beverage? Presumably, more downloadable 'episodes' of Lee the Lizard will be produced and put up for download on the official Thrillicious site.
EURweb
The Super Bowl commercial starring Naomi Campbell has become an online viral sensation, and has received several hundred thousand more views on YouTube than any other Super Bowl commercial. If those views translate into votes, there is a good chance that this commercial will be featured on the YouTube home page on February 12th, the same day that Thriller 25 is released. Widespread polls, surveys, and ad meters have also consistently placed the SoBe Life Water commercial as one of the top ads of the Super Bowl.
EURweb advises its readers: "Look for a continuation of the Thrillicious momentum and more links between SoBe Life Water and "Thriller" during Sunday's telecast of the 50th Annual Grammy Awards at 9 p.m. on CBS."
As reported previously, the 2008 GRAMMY Awards will be featuring an "All-Star Thriller Tribute" so what better time could there possibly be to further promote the Thrillicious campaign than right in the middle of this event?
Further promotional strategies remain unclear and unannounced. Will additional "Thriller-themed" commercials be produced, perhaps with different celebrities dancing with the lizards? Will billboards and posters be produced to promote the "Thrillicious" Life Water beverage? Presumably, more downloadable 'episodes' of Lee the Lizard will be produced and put up for download on the official Thrillicious site.
EURweb